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Friday, June 15, 2012

Nook passes Fire in Tablet Wars

Taken from:
http://www.computerworld.com/s/article/9228143/Nook_passes_Fire_in_Web_traffic_in_June

The article notes:


Computerworld - The Barnes & Noble Nook tablet's Web traffic overtook that of the Kindle Fire for the first time in early June, while Apple's iPad maintained its overall dominance of the market, according to Chitika, an online ad network and data analytics firm.
The Chitika report is based on a study of hundred of millions of ad impressions (where a user visits a page with an ad) on several tablets from June 4 to June 10.
Chitika found 91.7% of tablet Web traffic comes from iPad devices. The June iPad total is down from the 94.64% that Chitika found in May.
Meanwhile, Nook users accounted for 0.85% of all tablet Web traffic in the June study, ahead of the Fire's Web traffic share of .71%. 


Now ... point 85 (0.85%) is less than 1 percent and is larger than point 71 (0.71%) - but really insignificant as compared to the 91.7% coming from iPad devices.  To say that Nook passes Fire in tablet usage is likened to saying "More elderly people in Howard South Dakota [population about 1,000] read the Sioux Falls Argus Leader as compared to the New York Times"  it isn't very relevant ... yet.

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