Taken from:
Two of the biggest names in technology are battling. Google is the leader in the Search Engine area; and Apple the leader in consumer electronics.
Apple is hosting its annual software developers conference - with expectations for its new Apple mapping utility (as compared to Google Maps). Likewise a tighter ecostructure with Apple (and other apps) more tightly conjoined - and also interfacing with Apple's iCloud storage.
Apple is noted for having a lot of control over its products - like only selling 'approved' apps from the Apps Store (and keeping 30% of the revenue). Google's environment is much more open - find an app - get it.
The article notes:
"It's all about loyalty and basically leveraging the opportunity of selling more to them," she said. "I don't think the consumers in the mass market are necessarily tied into the Android ecosystem in the same way that consumers on the Apple side are."
Battling in many arenas, the rivals employ different weapons. Apple's vise-like grip on its ecosystem — with the closely managed app store and its seamless integration with the hardware — stands in sharp contrast to Google's free-for-all approach.
The open system approach, reminiscent of Microsoft's hugely successful strategy of creating standard-setting software that runs on a variety of hardware, has allowed Android to capture the market lead in smartphones (albeit with nothing close to Apple's profit margins).
So ... the battle is on - with strengths in different areas - and appealing to consumers!!
My opinion, is that eventually Google's strategy will ease ahead. Apple's pricing is almost always at the high end (my wife wanted an iPhone when she upgraded a month ago, and was swayed by the lower price and faster processor and features of an Android phone).
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