Taken from:http://blogs.cio.com/collaboration/16901/enterprise-social-networks-deserve-time-careful-consideration
The article suggests that large businesses don't really know what to do with Facebook, Twitter, LinkedIn and others on a corporate basis. It also notes that two years ago, most businesses blocked social networks in their company - and now are (generically) not quite knowing what to do with corporate policies, etc.
The article noted:
"Often, it's because businesses don't do their homework—or don't know what homework they need to do—before a rollout. They don't assess the social readiness of their business and they don't test it first with small groups of users. They don't know what, exactly, they're hoping to improve when they deploy an enterprise social network, and the tool's interface usually isn't as intuitive as it should be to promote adoption.
Those reasons, and a handful of others, are why 70 percent of internal social initiatives eventually fail, according to Gartner. That's a hard number to ignore when you're trying to gain buy-in.
But businesses that do invest time in researching workflows and take other measured steps are seeing success."
The article suggests that large businesses don't really know what to do with Facebook, Twitter, LinkedIn and others on a corporate basis. It also notes that two years ago, most businesses blocked social networks in their company - and now are (generically) not quite knowing what to do with corporate policies, etc.
The article noted:
"Often, it's because businesses don't do their homework—or don't know what homework they need to do—before a rollout. They don't assess the social readiness of their business and they don't test it first with small groups of users. They don't know what, exactly, they're hoping to improve when they deploy an enterprise social network, and the tool's interface usually isn't as intuitive as it should be to promote adoption.
Those reasons, and a handful of others, are why 70 percent of internal social initiatives eventually fail, according to Gartner. That's a hard number to ignore when you're trying to gain buy-in.
But businesses that do invest time in researching workflows and take other measured steps are seeing success."
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