Five things to take away from SXSW

Taken from BusinessWeek at:
http://www.businessweek.com/articles/2012-03-13/five-things-to-take-away-from-this-year-s-sxsw

On the social media side, I'm reading posts from daughter and son-in-law on Facebook and Twitter.  (They may also have other accounts such as Foursquare and others).

The Business Week article is talking more about the computing nature of SXSW than the music scene.
These are their five things from SXSW:

1. There’s always something newer than the last new thing.  (the article mentioned Highlight and Glancee stepping in over Foursquare and Gowalla - and Twitter)
2. Popularity at SXSW doesn't necessarily mean success (the article mentioned two apps from last year that have pretty much died over the last year)
3. Big brands are desperate for social media glory - (American Express is sponsoring Jay-Z - and other big companies are doing similar events
4. Some tech gimmicks can seem heartless (a company took homeless people and made them into 4G hotspots - a little tasteless!!)
5. Old media wants to play, too (the article mentions the New York Times and CNN wanting to remain relevant in today's society)

So, in a tech rich environment, you can still learn something !!!