A major company would have announcements and interaction for their Facebook site / Twitter site cleared by their legal department. But ... smaller companies don't have that option. Smaller companies need to think of their message in the context of legality, being accurate, not implying any biases, and yet attractive to the market.
One negative post that the article pointed out was the company what asked "What are you doing this weekend"? (Not much of their company message there!!)
Stop, reflect, think of how your users will read and accept your message. Is it upbeat and positive? Does it appeal to users? Does it promote your company in a good way?
Make your social media efforts pay off - don't just post, but post with a purpose!!
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