Loving Apple looks like a religion to a MRI Scan

From:

http://www.tuaw.com/2011/05/17/bbc-loving-apple-looks-like-a-religion-to-an-mri-scan/

It seems like to a MRI scan, the brain that is thinking about Apple is akin to a brain that is thinking about God.

Call it a "fanatic" or a "deeply held belief" -

" And when a team of neuroscientists with an MRI scanner took a look inside the brain of an Apple fanatic it seemed the bishop was on to something. The results suggested that Apple was actually stimulating the same parts of the brain as religious imagery does in people of faith."

So, if a person is very fanatic about his iPad / iPhone / iMac / iPod / etc - it may be a form of worship for him.