Will the new CMO spend more on IT then the CIO?

Taken from:

http://www.information-management.com/blogs/CIO_CMO_tech_spending-10021722-1.html?ET=informationmgmt:e2865:2262124a:&st=email&utm_source=editorial&utm_medium=email&utm_campaign=IM_Daily_010512

In the article: " Now, according to Gartner analyst Laura McLellan, the next and biggest fiefdom to claim IT ownership is marketing, and she predicts that by 2017 chief marketing officers will spend more on IT than their counterpart CIOs."

Hmm ... the blending of IT and Marketing is getting closer. In my last blog post before this one, one of the hot IT jobs for 2012 was: "Socialite".

So ... master's students - you need to understand ALL the tools (including IT and marketing and ... finance, accounting, management, etc.)

Bruce