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Friday, February 17, 2012

Tracking (How Google Tracked Safari Users)

Taken from the Wall Street Journal:
http://blogs.wsj.com/digits/2012/02/16/how-google-tracked-safari-users/

First - how does Google make money?  They collect and use your information to have sponsored ads on places (like even this blog).  If you do a Google search, they put relevant information on the top of the search and collect because the company paid to be among the top results - and collect more if you click on the ad / link.

Safari was intended to not allow tracking software - so if you went to HomeDepot.Com and looks for a new kitchen countertop; and then used Google to search for countertops, Safari would not know that you had already been to HomeDepot.com.

BUT ... Google found a way around this with what acted like an 'invisible form' - but opened Safari to be tracked.

When the Wall Street Journal found this and asked, Google (supposedly) stopped this.

(For us PC users, I think everything I do is tracked - and I need to occasionally 'clean-out' my tracking cookies!)

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