For my business students (and really all) - you should think through your announcements and actions!!!
So ... Netflix raised prices - which caused customers to complain, which caused the CEO (in a bit of a 'knee-jerk' reaction), to separate their business into two parts - regular Netflix and Qwikster, and the stock prices and claimants have continued.
BUT ... they didn't really solve the root cause that started the problem - the increase in price - up to 60% for some of their customers. That issue has not been addressed. Has the CEO (Reed Hastings) and the board really done their homework? I think not.
No comments:
Post a Comment