Taken from:
The article noted: "Struggling BlackBerry maker Research in Motion Ltd. said Thursday that it plans to return its focus to its corporate customers after failing to compete with flashier, consumer-oriented phones such as Apple's iPhone and models that run Google's Android software.
"We can't do everything ourselves, but we can do what we're good at," RIM CEO Thorsten Heins said.
"We believe that BlackBerry cannot succeed if we tried to be everybody's darling and all things to all people," Heins said. "Therefore, we plan to build on our strength."
To be honest, BlackBerry has not competed well against the Apple phones (and others).
In my opinion, it might be "too little, too late" to stop the bleeding. Can a phone manufacturer focus on just one market segment and still succeed? Let's check back in six months.
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