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Monday, November 28, 2011

Cyber Monday historical perspective

About 12 years ago, "Cyber Monday" came into being. With the already famous "Black Friday" as the big kickoff to the Christmas / Holiday shopping season on the day after Thanksgiving, it was discovered that many people did a lot of their online shopping on the Monday after Thanksgiving.

Historical perspective:
Twelve years ago, many home users were using dial up technology (yes, remember that) like AOL online. While reading email and surfing the net were part of the AOL (and other) experiences, the speed wasn't really there.

So, many people did their shopping analysis - and then at WORK on the Monday after Thanksgiving, using their employers HIGH SPEED INTERNET, they went shopping - so "Cyber Monday" was the idea that when users could get to faster internet connection, they could go shopping on line.

In this day (2011) where most users have fairly high speed connections at home (with cable companies or with high speed DSL connections), dial up connectivity is pretty much dead. So, in reality, we can (and do) go shopping on line almost anytime. (My wife did a major shopping purchase online on "Black Friday" instead of going into the busy, crowded stores.)

So, the name "Cyber Monday" still exists - and many people will use their employers high speed internet today to go shopping; but it is not the same as the fight against dial up connections!!!


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