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Seemingly Thrifty Car Rental sent out a massive email to customers indicating they were getting a free day of car rental!!! Hurray!!!
BUT ... it was a mistake. They only wanted to send the note to their BEST customers.
So, a 'computer mistake'? Not really. Somebody (a human) had to select the data to use (SQL query most likely) - and they screwed up!!!
It reminds me of when I worked at Citibank's credit card division. A letter was prepared to go out to best customer, who paid on time, great credit scores, etc. Unfortunately the letters were printed, envelops and addresses prepared for the opposite end of the spectrum - the deadbeats, bad credit, late payments, poor credit history. In that case, it was caught just before the letters went out the door.
In my biased view, Thrifty could have saved face a little (instead of ticking people off) by saying - "Hey, we made a mistake, but ... we are willing to stand up for it. If you rent three consecutive days from us, we will give you a free day!!! " It might be a way to keep customers from thinking - first OMG I got a free day - second - boy Thrifty is messed up - third I won't be renting from them anymore!!!
http://www.nbcnews.com/travel/thrifty-says-offer-free-rental-car-was-mistake-6C10361929
Seemingly Thrifty Car Rental sent out a massive email to customers indicating they were getting a free day of car rental!!! Hurray!!!
BUT ... it was a mistake. They only wanted to send the note to their BEST customers.
So, a 'computer mistake'? Not really. Somebody (a human) had to select the data to use (SQL query most likely) - and they screwed up!!!
It reminds me of when I worked at Citibank's credit card division. A letter was prepared to go out to best customer, who paid on time, great credit scores, etc. Unfortunately the letters were printed, envelops and addresses prepared for the opposite end of the spectrum - the deadbeats, bad credit, late payments, poor credit history. In that case, it was caught just before the letters went out the door.
In my biased view, Thrifty could have saved face a little (instead of ticking people off) by saying - "Hey, we made a mistake, but ... we are willing to stand up for it. If you rent three consecutive days from us, we will give you a free day!!! " It might be a way to keep customers from thinking - first OMG I got a free day - second - boy Thrifty is messed up - third I won't be renting from them anymore!!!
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